Volunteer Activist Campaign in Denmark
#ICYtovolunteer (I see why to volunteer)
Background
Dansk ICYE has a large membership base including many different kinds of volunteers. Some have been abroad, some are going abroad, some are arranging summer activities for children, some are planning local events and some are during something completely different. This summer Dansk ICYE encouraged their volunteers to share what volunteering means to them.
About the campaign
The purpose of the campaign was to create awareness of different kinds of volunteering within the organisation, by encouraging volunteers to share their work during the summer on the social media using the hashtag #ICYtovolunteer. The campaign involved volunteers at the summer camp (both volunteers about to go abroad, home coming volunteers, volunteers spending a year in Denmark and the Danish volunteers who help at the camp) and the two youth exchanges that took place this summer as well. The participants took pictures at both the summer camp and youth exchanges, which were upload to social media using the hashtag #ICYtovolunteer (I see why to volunteer) and shown at Dansk ICYEs webpage. The campaign ended on Saturday the 2nd of August with a summer celebration. Part of the party was a culture-lounge, where the campaign-activity was held; the participants (around 88) were divided into groups and participated in a small workshop on why they were volunteers. Each group received three balloons full of helium, on which they wrote the most important words on why to volunteer. The balloons were then released and were to carry far and wide the message of why to volunteer.
You can find more photos by using the hashtag #ICYtovolunteer or visiting Dansk ICYE's webpage www.icye.dk
